Buy the real maple syrup
Look for Grade A, and go Dark if you want to taste something. The bottle shaped like a lady is corn syrup wearing a costume. One is a tree, the other is a factory. You will notice immediately.
The negotiations have failed. But we can still win.
Start here. It is the easy part and the best value.
Look for Grade A, and go Dark if you want to taste something. The bottle shaped like a lady is corn syrup wearing a costume. One is a tree, the other is a factory. You will notice immediately.
Poutine is fries, hot gravy, and fresh cheese curds. Not shredded mozzarella. Not tofu. If the cheese does not squeak against your teeth, somebody has sold you a plate of fries with extra steps.
They sound wrong and taste correct. Have a bag ready for the next person who tells you Canadian food is not a cuisine, and watch how quickly the argument ends.
The American side has an excellent view of Canada. The Canadian side has the view of the falls. This is not patriotism, it is geometry.
Europe, shorter flight, better bagels. Sit in a park, eat something with too much butter in it, listen to two languages at once and understand neither.
Toronto’s own. Real glassware, a snack that arrives on a tray, and no middle seat anywhere on the aircraft. Somebody in Canada sat down and thought about your knees.
Ben Affleck’s film about the six American diplomats who got out of Tehran in 1980. A very good thriller, and a slightly generous account of who did the work. Jimmy Carter later put the Canadian contribution at ninety percent, and Parliament held its first secret session in decades to authorise the fake passports. Invite people over. Mention that part afterwards.
Software you were going to pay for anyway, bought slightly differently.
Ottawa, Ontario. Powers a meaningful slice of American independent retail and has done for years without making a fuss about where it is from.
Toronto. Invoicing and accounting for people who did not start a company in order to do accounting. Your bookkeeper will not care where it is headquartered. You can.
Toronto. You were going to fix your password situation this quarter anyway. Fix it northward.
Vancouver, British Columbia. The practice management software a great many American law firms already bill their hours through, usually without knowing it is Canadian.
TD’s American branches belong to Toronto-Dominion. BMO’s US bank belongs to Bank of Montreal. City National, in Los Angeles, has belonged to Royal Bank of Canada since 2015. You may already be doing this and not know it.
The clearly marked sales pitch
Twenty years building brands, the last several almost entirely for American startups and founder-led firms. Positioning, naming, messaging, personal brand.
Devesh Uba, Fellow Canadian
See what I do