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Product-Led Growth
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Two words, strategically combined.
Your brand doesn’t exist without a name! Why not begin with something that sets you up for success? My expertise is in compound names, two words strategically combined. Think Salesforce, Whole Foods, Gymshark and Brand Broccoli. These names are memorable and come with built-in storytelling.
I’ve outlined my process here if you’d like to see how it works.
Positioning and messaging, settled.
The whole foundation in one focused engagement: positioning and messaging. This is the essential work you can’t ignore (though it’s the easiest to put off).
If you could do this on your own, you’d be Gary Vee by now.
For founder-led companies, you are the brand, and it’s usually the one getting ignored. We find what you actually stand for, and how to connect with your believers. You stay yourself, just sharper and impossible to confuse with anyone else.
P.S. This isn’t a social media content strategy.
Minimum six months. Brands aren’t built in a quarter.
Looking for UX research or product marketing talent? You’re in luck. I know fellow Canadians I’d vouch for. Talk to me.
“If I could only do one thing for a living, I’d invent brands.”
I’ve lived across three continents, building brands for consumer giants in India, banks in Nigeria, and startups in Silicon Valley. Different clients, countries, agencies; one common thread. Brand building. Whatever your business looks like, trust me, I’ve seen some version of it before.
Over the years, clarity has become an active pursuit. Thousands of hours of mindfulness meditation. Several silent retreats. Daily journaling. Relentless training to find the signal in the noise. You’re too busy building to take weeks off for a retreat, so here it is: clarity, as a service.
It started at Leo Burnett and never let up. I probably own more advertising books than there are lakes in Ontario. This is the work I’d do for free. You just get to skip the decades it took to get good at it.